Illustrator Logo Draft

personal logo

When designing my logo,  I knew I wanted a simplistic design. I find simple designs to be very clean cut and appealing to the eye. When looking for inspiration, I went back to Spirit Daughter, someone I mentioned in my original topic introduction. Her logo is a series of triangles in purple and gold. I loved it! Triangles represent unity and balance which is exactly what I was looking for in my logo and my blog.

I wanted to include my initials to make it more of a personal brand or logo. To me, you can clearly see the “MV” in the center of the triangle. I knew I wanted my initials to blend in with the outline of the triangle, and I figured white would be the best choice of color. Making the letters was harder than I expected. At first I tried making the letters by creating triangles with the polygon tool, as I did for the outer triangle. My plan was to then delete the path of the triangle’s that didn’t belong to create my letter, but I couldn’t figure it out. SO! Back to the drawing board, I decided to keep my triangle shapes, trace them with line segments to keep the exact shapes I needed, and delete the triangle to reveal a “V” shape. Last I anchored the end points and joined their paths and made minor adjustments to achieve my perfect final shape, and repeated these steps for the “M”.

Along with balance, color is also one of The 12 Essential Rules to Follow When Designing a Logo. According to WebDesignerDepot, it is important to choose colors that will evoke a feeling. When doing research on color meanings, I was drawn to yellow and orange. Neighbors on the warm color scale, I thought I would have the colors fade on a gradient. I loved the way the radial gradient is centered around the point of my “M” and draws your attention to my initials. These are two of my favorite colors, representing happiness and energy which I found extremely fitting for me.

I am overall very pleased with the design I created for my draft but I am open to any constructive criticism people may have!